NOTES Written down
Deposits, no-shows, pricing, staffing and messaging — the parts of the week that decide whether a good trade is a good business. Written by the people building the software, about the problems it exists to solve.
Why asking for part of the price up front changes who turns up, and how to set one without losing bookings.
Read itLetting people choose their barber fills the good ones and starves the new ones. Here is when to offer the choice, when to hide it, and what "first available" should really mean.
ReadConfirmation, reminder, change and receipt. What each one is for, when to send it, and why sending more than four trains people to ignore all of them.
ReadINSTEAD Rather than reading
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